Coway is a two billion dollar South Korean company that in 2013 wanted to attract a new a new customer base in the United States. Digital BrandWorks helped expose them to new audiences by writing air purifier ecommerce copy, photographing and editing all of the air purifier SKUs and by developing a unique spot that has run on social networks and on television.

Services
Media Planning / Videography / Audio Production / Graphic Design / Photography / Copywriting
Mom & Dad's Best Friend

Coway's Air and Sound Air Purifier keeps parents and children taking breaths of fresh air. Digital BrandWorks developed this TV spot to raise awareness and increase purchase intent.