Minelab began aggressively selling product online and was looking to
appeal to a younger target who might be more prone to buy online. Digital BrandWorks developed
a comprehensive media plan, promotions and video vignettes to support awareness.
Media Planning / Videography / Photography / Photo Editing
Find Your Adventure
Finding your way to buried treasure is never easy - our campaign drove
entrants to tell their story and engage with Minelab.
Digital BrandWorks shot and edited ecommerce-ready photography for Minelab.